Virgin Case Study
Having acquired the Virgin Mobile brand in 2006, Optus wished to treble its retail presence. The barrier it found, however, lay in the point of sale (POS) system on which the existing chain of retail outlets ran. And, more than just an obstacle, problems related to its POS system were already gnawing at the heart of the enterprise and limiting its expansion. It was Transacta’s In-Touch POS system that proved the key to unshackling Virgin Mobile.
