Virgin Mobile

Transacta’s In-Touch POS system proves the key to unshackling Virgin Mobile


Having acquired the Virgin Mobile brand in 2006, Optus wished to treble its retail presence. The barrier it found, however, lay in the point of sale (POS) system on which the existing chain of retail outlets ran. And, more than just an obstacle, problems related to its POS system were already gnawing at the heart of the enterprise and limiting its expansion. It was Transacta’s In-Touch POS system that proved the key to unshackling Virgin Mobile.

The benefit of the Transacta POS system is having control over the inventory that is being sold. They have good reporting, they can see what is selling, what isn’t selling and you can see who is actually selling what products.

– Nick Read, Virgin Project Manager